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What’s the most popular online purchase?

BOOKS! According to the BBC, More books are sold on the Internet than any other product and the number is growing. Neilson Online surveyed 26,312 people in 48 countries and 41% of the Internet uses had bought books online (up about 8% from two years ago. Interestingly the country buying the most books is South Korea, followed by Germany, Austria, Vietnam, Brazil, Egypt, China, India, Taiwan and the UK to round out the top 10. Sadly Americans aren’t reading I guess.

Posted by Amelia Woodbridge on January 30th, 2008 — in Marketing

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