A totally fluid web experience
Wow. I landed on this website by Wieden + Kennedy and was just really intrigued by the everything about it. The fluidity of the site is amazing and the manner in which the architecture functions to create the many different associations of the work, the client, the people - very interesting. The agency did a great job of making it work for the user by the changing colors on the words and their placement and size hierarchy. I like the timeline function. The portfolio is quite developed and I like the “points of light” type functionality of how it builds. And best of all, the user experience on the site isn’t compromised by waiting on it to load its elements- they fill quickly. Click around and create your own “constellations” as you visit.
