McBride Woodbridge Marketing Blog » Ambient Advertising

Using architecture for marketing - Ajax doors

An “eye-opening” way to market your product…as the door opens, things are magically cleaned! Not only does this imprint the brand to the consumer in a powerful way, its so different that it will likely be a topic of conversation by those who have seen it. Now, in terms of attractiveness or posh factor, this [...]

Posted by Ashley on December 31st, 2009 — in Ambient Advertising, Design, Marketing, Outdoor, Viral Marketing

Take a Break and Break off a piece of that bench!

Immediately makes me want a Kit Kat. Can’t argue with that…

Source: Advertising Is Good For You

Posted by Ashley on December 10th, 2009 — in Advertising Inspired Art, Advertising Well Done, Ambient Advertising, Just for Fun, Marketing, Outdoor

Innovative Take on Hair Loss - Memo Pad

It’s easy to forget the ways to get creative with branding other than ads or PR. This tangible memo pad below helps show things in a literal way, and is a daily reminder of the company and its products, as opposed to a once seen ad or TV spot. It shows there is no limit to [...]

Posted by Ashley on December 8th, 2009 — in Advertising Inspired Art, Ambient Advertising, Branding, Collateral, Design, Just for Fun, Marketing, Packaging

Viral

Even Google’s diet has been outsourced…let’s hope Bing is eating its Wheaties! Other than that, I have no idea what this interactive ad has to do with Weetabix cereal other than I now know what Weetabix cereal is. I guess that’s a win!
Check it out at http://www.insideyoursearch.com/.

Posted by Ashley on November 24th, 2009 — in Advertising Around the World, Ambient Advertising, Branding, Marketing, Media, Viral Marketing, Web & Electronic Marketing

Life comes at you fast…and apparently also in chartreuse

Nationwide’s “Life comes at you fast” campaign sure got a boost when this was unveiled. Agency: TM Advertising of Irving, Texas.

Posted by Amelia Woodbridge on May 7th, 2008 — in Ambient Advertising

Hooray for ambient advertising.

I just love ambient advertising and wish more of it happened outside of metropolitan areas. Companies are often nervous about spending money on this type of activity, but it can really make a huge impact (like the IKEA furniture campaign that made headlines). I thought this program from Pepto Bismol was a great application of [...]