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Environmental “Nutrition” from Timberland

MediaPost reported in a study that Americans are skeptical of companies who advertise their products as environmentally-friendly, feeling its just a marketing tactic. But many companies are taking it seriously and are genuinely committed. While looking around on trendwatching.com I saw a post about footwear manufacturer Timberland. They are now placing a “nutritional label” on [...]

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Posted by Amelia Woodbridge on April 15th, 2008 — in Earth-Friendly Marketing


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