This labeling strategy from London-based “Company” is a very unique change from the typical. They created a label for each ingredient, defined by color and the months of the year, for a cottage industry that makes seasonal jams, marmalades and chutneys. A really effective way to showcase that the recipes and ingredients change with the [...]
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Posted by Amelia Woodbridge on May 19th, 2008 — in Packaging
McBride Woodbridge Marketing was recently honored at the 4th District American Advertising Federation ADDY Awards winning two Silver ADDYs for the MWM Website and Brevard Art Museum logo. Having won on the local level, our work moved on to the District competition and we are proud to be one of just two companies in the [...]
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Posted by Amelia Woodbridge on May 13th, 2008 — in News
This campaign from Sony by Saatchi & Saatchi Australia probably worked very well to sell their Camcorders. Who wouldn’t want these clips in their library! The headlines and copy are fun and the pictures really give you the warm and fuzzy - you just want to go out and get one and catch your random [...]
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Posted by Amelia Woodbridge on May 10th, 2008 — in Advertising Well Done, Photography
The first time I saw this video, I played it over a few times because it was so funny. My brother’s were just like this when they were young and it reminds me so much of their antics as kids and how much they picked on each other. This video, all in the name of [...]
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Posted by Amelia Woodbridge on May 9th, 2008 — in Just for Fun
These ads that read “blocked nose?” from Saatchi & Saatchi in Italy for Otrivin nasal spray are a great idea with great implementation. Sure, I might like them because they have dogs in them, but they’re still great.
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Posted by Amelia Woodbridge on May 9th, 2008 — in Advertising Well Done, Amelia's Hall of Fame
Nationwide’s “Life comes at you fast” campaign sure got a boost when this was unveiled. Agency: TM Advertising of Irving, Texas.
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Posted by Amelia Woodbridge on May 7th, 2008 — in Ambient Advertising
I just love ambient advertising and wish more of it happened outside of metropolitan areas. Companies are often nervous about spending money on this type of activity, but it can really make a huge impact (like the IKEA furniture campaign that made headlines). I thought this program from Pepto Bismol was a great application of [...]
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Posted by Amelia Woodbridge on May 7th, 2008 — in Ambient Advertising
Found these ads on Ads of the World and boy, DDB Vancouver did a nice job on these ads. Building headline type with fruit is very engaging!
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Posted by Amelia Woodbridge on May 7th, 2008 — in Advertising Well Done
Amelia Woodbridge, far right, President-Elect for the Space Coast Chapter of the Florida Public Relations Association, is pictured here with the rest of the President-Elect officers representing chapters from around the state at the last statewide board meeting.
“I have been a member of FPRA for nearly 10 years and love the comaraderie with the other [...]
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Posted by Amelia Woodbridge on May 2nd, 2008 — in News
Boy, how often does it happen that you can create a compelling ad with just a few words. DDB Brazil created a these ads for Zoo Safari and I think they really speak for themselves. Well done.
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Posted by Amelia Woodbridge on May 1st, 2008 — in Amelia's Hall of Fame
