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Hooray for ambient advertising.

I just love ambient advertising and wish more of it happened outside of metropolitan areas. Companies are often nervous about spending money on this type of activity, but it can really make a huge impact (like the IKEA furniture campaign that made headlines). I thought this program from Pepto Bismol was a great application of [...]

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Posted by Amelia Woodbridge on May 7th, 2008 — in Ambient Advertising

Type worth sinking your teeth into

Found these ads on Ads of the World and boy, DDB Vancouver did a nice job on these ads. Building headline type with fruit is very engaging!

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Posted by Amelia Woodbridge on May 7th, 2008 — in Advertising Well Done

Staying connected through FPRA

Amelia Woodbridge, far right, President-Elect for the Space Coast Chapter of the Florida Public Relations Association, is pictured here with the rest of the President-Elect officers representing chapters from around the state at the last statewide board meeting.
“I have been a member of FPRA for nearly 10 years and love the comaraderie with the other [...]

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Posted by Amelia Woodbridge on May 2nd, 2008 — in News

Great visual…few words - a winning combination

Boy, how often does it happen that you can create a compelling ad with just a few words. DDB Brazil created a these ads for Zoo Safari and I think they really speak for themselves. Well done.

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Posted by Amelia Woodbridge on May 1st, 2008 — in Amelia's Hall of Fame

Refreshing take on educational ads

This series of ads by Kolle Rebbe of Hamburg Germany for a language school are really refreshing - a totally different idea on the effects of not being skilled, rather than a plea to sign up for classes. Compelling photography and the type treatment really make it work.

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Posted by Amelia Woodbridge on May 1st, 2008 — in Advertising Well Done

Olympic design - does it make the cut?

So here’s the logo designed for the summer games this year. It’s entitled “Dancing Beijing” and features a stylized calligraphic character meaning Capital, referencing the host city. It seems to do a few things as a logo - it resembles a running man but it does maintain the feel of calligraphy and uses the traditional [...]

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Posted by Amelia Woodbridge on April 28th, 2008 — in Design

What the heck is a Flogo?

One of my clients brought this to my attention - a new company with a new advertising option - Flogos (logos that fly). That’s right, flying logos for your next event. It’s not a bird or a plane…its a Flogo! (as they say on their website). The company can make custom logos with a soap-based [...]

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Posted by Amelia Woodbridge on April 21st, 2008 — in Just for Fun, Outdoor

Spam has a new purpose

Linzie Hunter has created a series of paintings she calls, “Experiments with hand lettering,” based on spam subject lines she found in her mailbox. Now this spam we can live with! Check out her designs here or here.

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Posted by Amelia Woodbridge on April 16th, 2008 — in Advertising Inspired Art

Amen! for good design

While doing some wine research, I happened across this wine with spectacular packaging and a truly unique name — Blasted Church. I found myself reading the story about their rather unusual name and smiling at the fun names of the wine: names like ‘the damn flood,’ and ‘Amen port-de-merlot.’ Not only does their [...]

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Posted by Amelia Woodbridge on April 16th, 2008 — in Design, Packaging

Environmental “Nutrition” from Timberland

MediaPost reported in a study that Americans are skeptical of companies who advertise their products as environmentally-friendly, feeling its just a marketing tactic. But many companies are taking it seriously and are genuinely committed. While looking around on trendwatching.com I saw a post about footwear manufacturer Timberland. They are now placing a “nutritional label” on [...]

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Posted by Amelia Woodbridge on April 15th, 2008 — in Earth-Friendly Marketing


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